Web Marketing and Google Optimisation Packages (SEO)

Some of WebYaab Google Maerketing clients & progress reports:

What do we do?

having the best looking web site with the lowest price and good promotions is not enough for your online business. You will not convert any visitors into customers if you do not have any traffic coming to your site. You can change this by establishing an online marketing strategy. Online marketing is a necessary investment to gain visibility and increase traffic. Consider two popular online marketing strategies below to increase your traffic:

1) Search Engine Optimization (SEO) - Natural Search Results

Search Engine Optimization, also known as SEO, is the act of improving your web site to increase traffic coming from natural search engines results pages. The better a web site is optimized, the earlier the site is presented in natural search results. here are some tips:

• Title Tag – Start off with words that are specific about the page, and then move onto the general words. Depending on the context, it is recommended you leave your brand or company name as the last few words.

• Provide a Site Map - Site maps are index pages that help search engines locate the various pages to your web site. With site maps, you enable search engines to properly find the pages you want visible on keyword searches.

• Adding Keywords to your Content - If you hope to attract visitors who are using specific keywords to find your page, make sure you repeat the keywords throughout the web page.

• Add Valuable and Relevant Back links - Submit your web site to relevant web sites or directories to create a link back to your web site. The more relevant the web sites and directories are to your site, the more they will help with SEO.


2) Pay Per Click Advertising - Sponsored links

Pay Per Click advertising, usually referred to as PPC ads, is one of the fastest ways to grow your online business. PPC is an advertisement placed on the results page of a search performed in a search engines. Your PPC campaign needs to be based on a set of highly focused keywords relevant to your business and web site. here are some tips:

• Use Targeted Descriptive Keywords – Specific keywords such as "Vancouver Mortgage Broker" can help you to better convert clicks or traffic into sales compared to a general keyword such as "Mortgage".

• Set a Daily Budget and Be Prepared to Spend It – You do not need to be number one on the page, but you want to make sure you bid high enough so you are at least above the seventh position and your ads are seen at first glance.

• Monitor Your Campaign – Measure your return on investment by using reporting metrics such as Click Through Rate (CTR) and Conversion Rate. It involves a bit of trial-and-error when you first launch your campaign. Monitor your campaign constantly by using these metrics and switch up keywords if your campaign does not provide high returns initially.

How People Read Google Search Results?

most searchers look at results in an "F" shaped pattern, with the eye travelling vertically along the far left side of the results looking for visual signs, and then scanning to the right, as if something caught their attention.

The researchers call this pattern a "golden triangle" at the top of result pages. As you can see, with both organic and sponsored search results, higher ranking results get viewed more often.

About WebYaab

You have got an idea, and you need it implemented. FAST. It may be a change to an existing Web site, or an entirely new site. It may be the addition to your current shopping cart, or simply starting a new online shop. Or Best of all, you have realised that you need a Search Engine Friendly web site.

But you have heard about Web providers who charge a fortune and yet are not able to deliver, poor customer service, unmet commitments, or lacking the technical chops to get the job done. Maybe you are working with such a company right now!

Wouldn't it be great to find a company built on systems and processes, a company with experience in the tools used to generate revenue on the Web, and one that has the talent to do the job, cost-effectively and within DAYS, instead of weeks or months?

You will know whether WE are that kind of company, from your first contact with us. Feel free to look around our site and check out the Clients we've worked with, and when you are ready, we are just ONE click away. Whatever it is, WebYaab can help you with it.

Thank you
Koosha Hashemi
WebYaab Web marketing & Google Optimisation