Get Indexed
AI systems don’t browse the web the same way you do. They rely on search engines (Google, Bing), structured data, and authoritative signals to decide which sources are reliable enough to quote or recommend.
- Google Search index
- Bing Search index
- Public, accessible pages
Schema.org
They also love structured data — it tells them what your content means, not just what it says. Use Schema.org markup for your site type:
LocalBusinessorAttorney(if you’re a law firm)- Include details like name, address, areaServed, logo, openingHours, reviews, etc.
Be consistent across the web
To build that:
- Have consistent NAP (Name, Address, Phone) across your website, Google Maps, and directories.
- Get backlinks from trusted sources (e.g., legal directories, local news, professional associations).
- Add author bios for expertise — Google’s E-E-A-T principle: Experience, Expertise, Authoritativeness, Trustworthiness.
Publish AI-Friendly Content
AI assistants summarize or recommend websites that:
- Answer specific user questions directly
- Are written in clear, factual, human-friendly language
- Use structured headings (H1, H2, etc.)
- Include FAQs, definitions, or “How-to” sections
Forget Keywords
AI tools respond to natural language — not just keywords. So instead of stuffing terms like “best estate lawyer Toronto”, also include phrases people might ask:
- Who is a good Persian estate lawyer near me?
- How do I make a will if I live in Ontario?
These “long-tail” phrases are gold for AI-driven search and chat.
Lighthouse check
- Use Google PageSpeed Insights to hit 90+ scores.
- Optimize images (WebP) and use caching.
- Ensure full mobile responsiveness.
Register
Register and verify your business with:
- Google Business Profile
- Bing Places
- Apple Maps
- LinkedIn, Facebook Pages