What Is Keyword Cannibalization?

Keyword cannibalization refers to the situation where multiple pages or posts on a website target the same or very similar keywords, which can lead to several problems.

When this occurs, search engines like Google may have difficulty determining which page is the most relevant for a specific query, which can result in the individual pages competing against each other in search rankings.

This competition can have several negative effects:

  1. Diluted Page Authority: Instead of having one strong page that ranks well, a site might have multiple weaker pages. This division of ranking signals (like links and content depth) across multiple pages could lead to none of the pages achieving high rankings.
  2. Lowered Conversion Rates: If visitors land on a less relevant or less convincing page, they may be less likely to take desired actions, such as making a purchase or signing up for a newsletter.
  3. Confusion for Users and Search Engines: Multiple pages covering the same topic can confuse users who might not find the exact information they need, leading to a poor user experience. Similarly, search engines might struggle to identify the most appropriate page to display in search results.

To avoid keyword cannibalization, it’s crucial to have a clear SEO strategy that involves keyword mapping, ensuring that each important keyword or phrase is used optimally across the site’s content.

This typically involves planning which pages should target which keywords and ensuring that each page serves a unique and specific purpose.