Category: Uncategorized

Get AI to notice you!

Get Indexed

AI systems don’t browse the web the same way you do. They rely on search engines (Google, Bing), structured data, and authoritative signals to decide which sources are reliable enough to quote or recommend.

  • Google Search index
  • Bing Search index
  • Public, accessible pages

Schema.org

They also love structured data — it tells them what your content means, not just what it says. Use Schema.org markup for your site type:

  • LocalBusiness or Attorney (if you’re a law firm)
  • Include details like name, address, areaServed, logo, openingHours, reviews, etc.

Be consistent across the web

To build that:

  • Have consistent NAP (Name, Address, Phone) across your website, Google Maps, and directories.
  • Get backlinks from trusted sources (e.g., legal directories, local news, professional associations).
  • Add author bios for expertise — Google’s E-E-A-T principle: Experience, Expertise, Authoritativeness, Trustworthiness.

Publish AI-Friendly Content

AI assistants summarize or recommend websites that:

  • Answer specific user questions directly
  • Are written in clear, factual, human-friendly language
  • Use structured headings (H1, H2, etc.)
  • Include FAQs, definitions, or “How-to” sections

Forget Keywords

AI tools respond to natural language — not just keywords. So instead of stuffing terms like “best estate lawyer Toronto”, also include phrases people might ask:

  • Who is a good Persian estate lawyer near me?
  • How do I make a will if I live in Ontario?

These “long-tail” phrases are gold for AI-driven search and chat.

Lighthouse check

  • Use Google PageSpeed Insights to hit 90+ scores.
  • Optimize images (WebP) and use caching.
  • Ensure full mobile responsiveness.

Register

Register and verify your business with:

  • Google Business Profile
  • Bing Places
  • Apple Maps
  • LinkedIn, Facebook Pages

Helpful content and Google Search results FAQ

Is there a single “helpful content system” that Google Search uses for ranking?

Our work to improve the helpfulness of content in search results began with what we called our “helpful content system” that was launched in 2022. Our processes have evolved since. There is no one system used for identifying helpful content. Instead, our core ranking systems use a variety of signals and systems.

How can I check if my content is helpful?

Our help page on how to create helpful, reliable people-first content has questions that you can use to self-assess your content.

Do Google’s core ranking systems assess the helpfulness of content on a page-level or site-wide basis?

Our core ranking systems are primarily designed to work on the page level, using a variety of signals and systems to understand the helpfulness of individual pages. We do have some site-wide signals that are also considered.

Will removing unhelpful content help my other content rank better?

Our systems work primarily at the page level to show the most helpful content we can, even if that content is on sites also hosting unhelpful content. This said, having relatively high amounts of unhelpful content might cause other content on the site to perform less well in Search, to a varying degree. Removing unhelpful content might contribute to your other pages performing better.

If I remove unhelpful content, do I have to wait for a core update to see potential ranking improvements?

Ranking changes can happen at any time for a variety of reasons. We regularly update our core ranking systems. Content across on the open web changes, which our systems process. Because of this, there’s no set timeline as to how long it might take for potential improvement to be reflected in ranking.