What device are you using to read this post?
Of 871 responses, desktop/laptop and mobile phone usage only differed by 28 votes.
What do you dislike the most when browsing the web on your mobile device?
Almost half of 570 respondents said their top frustration was waiting for slow pages to load
What’s the hardest part about having a mobile-friendly site?
More than half of 490 respondents said it’s not hard to have a mobile-friendly site. However, 1 in 5 said it’s technically challenging.
Today, Google begin globally rolling out the mobile-friendly update to boost the ranking of mobile-friendly pages on mobile search results.
Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly change is important, Google still uses a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test.
If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.