Today, Google begin globally rolling out the mobile-friendly update to boost the ranking of mobile-friendly pages on mobile search results.
Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly change is important, Google still uses a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test.
If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.